Company Description
Today, the country is increasingly developing and starting to integrate into the world economy. People's lives and habits have gradually changed since then. The trend of using instant products is gradually replacing traditional food processing methods. In order to fully meet the needs of consumers, "Frayuri Pastry Joint Stock Company" has researched and kept up with the trends of young people to launch many top quality and
prestigious products.
INTRODUTION
FRAYURI is a brand specializing in providing bakery products to customers including traditional biscuits,...
FRAYURI initially launched fast foods to meet all fast nutrition needs of customers at every location in supermarkets, commercial centers, ...
FRAYURI initially launched fast foods to meet all fast nutrition needs of customers at every location in supermarkets, commercial centers, ...
Strategy
Using Frayuri strategic foundation as inspiration, we defined a purposeful brand concept: The story of Line; it speaks to aviation supply support connect the world by every flight, a core organizing thought that Frayuri stands for.
It would drive every aspect of the new brand identity and the center of
It would drive every aspect of the new brand identity and the center of
everything we made next
IDEA moodboard LOGO BRAND
Logo Development
Inspired by the first letters of the three noun phrases delicious, fragrant and nutritious, these three phrases combine to create a distinctive feature of the logo that both shows the nature of the industry and speaks to the nature of the field. that area. pastry area.
visual identity
Using Frayuri strategic foundation as inspiration, we defined a purposeful brand concept: The story of Line; it speaks to aviation supply support connect the world by every flight, a core organizing thought that Frayuri stands for.
It would drive every aspect of the new brand identity and the center of
everything we made next.
advertising
Using Frayuri strategic foundation as inspiration, we defined a purposeful brand concept: The story of Line; it speaks to aviation supply support connect the world by every flight, a core organizing thought that Frayuri stands for.
It would drive every aspect of the new brand identity and the center of
everything we made next.
Credits
Client: Frayuri
Branding & Creative Studio: Anothern
Design, Strategy: Khanh Khuat
Graphic Designer: Nguyen Thong, Khanh Khuat
Graphic Designer: Nguyen Thong, Khanh Khuat
